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For organizations desiring to deepen understanding of their business customers and their implementation environment one customer at a time, the Product-Masters Better Customer Visits Workshop provides training to effectively apply this powerful customer insight tool.

This workshop is designed to train product development professionals in the effective use and applications of customer visitation as a critical part of their Voice of the Customer/Product Definition Toolbox.

Key Learning Points
  • The role of customer visits in the customer research toolbox
  • Maturity levels of customer visits
  • Planning a program of visits
  • Reflecting the market structure when selecting customers to visit
  • Creating Interviewing Guides
  • Establishing the visit team and it’s roles
  • Interviewing skills
  • Questioning strategies
  • Documenting the insight from a set of visits
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