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The Product-MASTERS Customer Advisory Board Program helps you to develop a long term dialogue relationship with a select set of strategic customers concerning product strategy and direction.


The Customer Advisory Board Facilitation Program helps clients to implement a structured approach to achieving continuous dialogue with selected customers in target markets.

  • Services include assistance with: Board member recruitment
  • ¬†Establishment of ground rules
  • Meeting facilitation
  • Meeting logistics and Board member recruitment
  • Feedback summarization and linking results to the Product Vision process

The Result
More effective dialogue with key customers including:

  • Continuity and improved interpretability of market input
  • Increased bandwidth of knowledge of customer needs
  • An ability to consistently and rapidly get to the heart of key issues
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