The Product-MASTERS Customer Advisory Board Program helps you to develop a long term dialogue relationship with a select set of strategic customers concerning product strategy and direction.
The Customer Advisory Board Facilitation Program helps clients to implement a structured approach to achieving continuous dialogue with selected customers in target markets.
- Services include assistance with: Board member recruitment
- Establishment of ground rules
- Meeting facilitation
- Meeting logistics and Board member recruitment
- Feedback summarization and linking results to the Product Vision process
More effective dialogue with key customers including:
- Continuity and improved interpretability of market input
- Increased bandwidth of knowledge of customer needs
- An ability to consistently and rapidly get to the heart of key issues