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Product-MASTERS helps your company win the product innovation race by installing repeatable practices and processes that improve time to break even, new product development capacity and product market success.

In a nutshell here is what a relationship with Product Masters can do for you:
  1. Product-MASTERS’ services will deliver material, measurable performance improvements to your product innovation system.
  2. These improvements – accelerated revenue ramp up, reduced time to break even and improved market success rates - will occur faster and at less cost than by any other alternative.
  3. These performance improvements will deliver economic payoffs that are significantly greater than our fees and the associated costs of implementing recommended changes to your product system.
Joseph Kormos
Joseph Kormos
Joseph Kormos
Joseph Kormos is Principal and Founder of Product-MASTERS -- a Cincinnati based product innovation consultancy.
Highlights of his career in product innovation include:
  • Certified New Product Development Professional
  • Over 10 years experience as a product development and innovation consultant.
  • Director of the Product Development Collaborative -- a best practice sharing and benchmarking activity for technology companies desiring to establish product innovation as a competitive advantage in their business strategy.
  • Author of two survey-based books on Product Development Best Practices. (Product Planning Practices; Planning Products That Sell)
  • Past President of the Cincinnati Chapter of the Product Development Management Association (PDMA)
  • Member of PDMA’s Body of Knowledge Definition team for Strategy, Plannng and Decision Making.
  • Lead evaluator of the Machine Design Integrated Product Development Award.
  • Leader of a 13 company Benchmarking Program for Evaluating Product Development Best Practices.
  • The developer of the Product Innovation Maturity Model -- a comprehensive framework for evaluating product innovation practices of corporations.
  • Keynote speaker at numerous industry conferences on product development.
  • Author of numerous articles on product development assessment and best practices.

The core concepts of product innovation are:
  1. Great products sell, make money and attract profitable customers.
  2. While great products occasionally ‘just happen’ a consistent flow of great products requires a great product innovation system.
  3. Great product innovation systems are the result of hard work
  4. Improvement can be accelerated faster by engaging the perspectives, expertise, focus and the proven framework available from professional coaching and consulting.
Product Innovation Framework
Product Innovation Framework
Product Innovation Framework

Past Clients or Benchmarking Partners
  • Abbot Labs
  • Applied Automation
  • Technologies
  • BMC Software
  • Buick Motor Division, GM
  • Case-New Holland
  • Cass Logistics
  • CheckFree
  • Cincom Systems
  • Computron
  • Crown Equipment
  • Delphi Automotive
  • Delta Faucet
  • Eltron Industries
  • Fiserv
  • Fourth Shift
  • Harley-Davidson Motor
  • Company
  • Honeywell
  • Johnson & Johnson
  • Lexmark International
  • Makino
  • Martin Marietta Aerospace
  • Motor Coach Industries
  • Motorola
  • Navistar
  • NCR
  • Scottish Development Agency
  • Sparton Electronics
  • Sungard
  • Steyr-Daimler-Puch
  • Symbol Technologies
  • Ultimate Software
  • Xerox
Past Engagements
  • Defined product development improvement strategy which links with the enterprise’ long-range strategic plan.
  • Created an overall PLM system strategy defining the boundaries of various systems, implementation roadmap; key system characteristics; justification and payback models.
  • Defined and implemented a metrics control system for tracking performance of product development.
  • Defined and facilitated Customer Advisory Boards to provide strategic product direction.
  • Established a Product Pipeline Management methodology which balances strategy and capacity and which facilitates increased throughput of product value.
  • Designed and conducted series of customer visits to establish direction for a product; summarize to define key dimensions of value important to customers; establish basic product definition.
  • Improved the working relationship between development and marketing groups. Results: improved cross-functional decision-making; fewer turf battles; faster adjustments to product direction shifts. The "Vision" -- captured in a living document is now reviewed quarterly.

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