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Product Vision Workshop

For organizations desiring to create a consistent product strategy, this workshop builds a consistent view of where we are going, and how we are going to get there.

Being successful with new products requires a concrete vision that delivers management congruency, drives consistent choices and which aligns individual product decisions along a constant value focused axis.

Yet in many companies widely varying opinions on direction often exist between R&D, Marketing, Customer Support, and Sales on questions such as:
  • What markets will we pursue?
  • On what value dimensions do we expect to compete?
  • What is the scope and boundaries of our future products?
  • How should we balance the needs of current and prospective customers?
View more complete outline.

The consequence is usually slow decisions, much starting and stopping, excessive finger pointing and even pseudo-sabotage of development projects in the name of "XYZ department knows best".

The Workshop
Using a structured process cross functional discussions are professionally facilitated to:
  • Identify areas of disagreement among product strategy stakeholders.
  • Articulate the root assumptions behind those disagreements
  • Define actions to close the gaps and achieve a consistent view of “what we’re trying to do here".

Outcomes
  • A consistent view of priorities
  • Clear positions for the spectrum of issues defining your Innovation Philosophy
  • Consensus on "what to work on next" - reducing the tendency to react to the last "big fantastic order".
  • Direction to associates and customers
  • An agenda for technology exploration and core competency articulation
  • Alignment of marketing communication and market development efforts
   
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